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Tag: digital marketing

data-driven marketing

Tales from the Crypt: What Keeps Data-Driven CMOs Awake At Night

Posted on October 29, 2015January 21, 2017 by davebirckhead0 comments on “Tales from the Crypt: What Keeps Data-Driven CMOs Awake At Night”
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data-driven marketing

Play Ball: Why Data-Driven Attribution Is a Home Run

Posted on July 8, 2015January 21, 2017 by davebirckhead0 comments on “Play Ball: Why Data-Driven Attribution Is a Home Run”
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data-driven marketing

5 Keys to Getting Value From Big Data Marketing

Posted on April 22, 2015January 21, 2017 by davebirckhead0 comments on “5 Keys to Getting Value From Big Data Marketing”
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Thinking

When Adtech Meets Martech

Posted on March 26, 2015 by davebirckhead0 comments on “When Adtech Meets Martech”
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agile marketing

Big Data Marketing: Lessons from Top Gun

Posted on February 28, 2015January 21, 2017 by davebirckhead0 comments on “Big Data Marketing: Lessons from Top Gun”
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Thinking

Customer 360: Understanding Your Customers in the Digital Era

Posted on December 13, 2014December 15, 2014 by davebirckhead0 comments on “Customer 360: Understanding Your Customers in the Digital Era”
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Thinking

The Customer Lifecycle: Putting the “Me” in Marketing

Posted on January 3, 2014January 3, 2014 by davebirckhead0 comments on “The Customer Lifecycle: Putting the “Me” in Marketing”
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Thinking

5 Digital Marketing Trends to Watch

Posted on December 30, 2013 by davebirckhead1 comment on “5 Digital Marketing Trends to Watch”
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Thinking

5 Classic Signs Your Marketing Infrastructure Is Overbuilt

Posted on October 7, 2013 by davebirckhead0 comments on “5 Classic Signs Your Marketing Infrastructure Is Overbuilt”
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